Nudge :
Thaler, Richard H
Nudge : improving decisions about health, wealth and happiness Richard H. Thaler and Cass R. Sunstein. - London : Penguin Books, 2009. - x, 305 p. : ill., maps ; 20 cm.
"New international edition"--Cover. Originally published: New Haven, Conn.: Yale University Press, 2008. Formerly CIP.
Includes bibliographical references and index.
9780141040011 (pbk.) : £9.99 0141040017 (pbk.) : £9.99 = HSS-reference book collection
GBA8D3551 bnb
014836338 Uk
Economics--Psychological aspects.
Choice (Psychology)--Economic aspects.
Decision making--Psychological aspects.
Consumer behavior.
330.019 T32N
Nudge : improving decisions about health, wealth and happiness Richard H. Thaler and Cass R. Sunstein. - London : Penguin Books, 2009. - x, 305 p. : ill., maps ; 20 cm.
"New international edition"--Cover. Originally published: New Haven, Conn.: Yale University Press, 2008. Formerly CIP.
Includes bibliographical references and index.
9780141040011 (pbk.) : £9.99 0141040017 (pbk.) : £9.99 = HSS-reference book collection
GBA8D3551 bnb
014836338 Uk
Economics--Psychological aspects.
Choice (Psychology)--Economic aspects.
Decision making--Psychological aspects.
Consumer behavior.
330.019 T32N