000 01513pam a22004331i 4500
001 017772601
003 Uk
005 20160726171630.0
008 160217s2016 njua b 001|0|eng|d
015 _aGBB638495
_2bnb
016 7 _a017772601
_2Uk
020 _a9781292093239 (print) :
_c£56.99
020 _z9781292106083 (PDF)
020 _z9781292142357 (ePub)
040 _aStDuBDS
_beng
_cStDuBDS
_dUk
_erda
042 _aukblcatcopy
082 0 4 _a658.80094
_223
100 1 _aKotler, Philip,
_eauthor.
_912838
245 1 0 _aMarketing management /
_cPhilip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen.
250 _aThird edition.
264 1 _aUpper Saddle River :
_bPearson,
_c[2016]
300 _axxxiv, 942 pages :
_billustrations (colour) ;
_c28 cm
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aPrevious edition: 2012.
504 _aIncludes bibliographical references and index.
500 _aFormerly CIP.
_5Uk
650 0 _aMarketing
_zEurope.
_912839
650 0 _aMarketing
_zEurope
_xManagement.
_912840
690 7 _aManagement and Business Studies
_2blcoll
_912841
700 1 _aKeller, Kevin Lane,
_d1956-
_eauthor.
_912842
700 1 _aBrady, Mairead,
_eauthor.
_912843
700 1 _aGoodman, Malcolm,
_eauthor.
_912844
700 1 _aHansen, Torben,
_d1966-
_eauthor.
_912845
916 _a700/1=NEW
999 _c7504
_d7504