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Marketing management /

Kotler, Philip,

Marketing management / Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen. - Third edition. - xxxiv, 942 pages : illustrations (colour) ; 28 cm

Previous edition: 2012. Formerly CIP.

Includes bibliographical references and index.

ISBN: 9781292093239 (print) : £56.99

Nat. Bib. No.: GBB638495 bnb

Nat. Bib. Agency Control No.: 017772601 Uk

Subjects--Topical Terms:
Marketing--Europe.
Marketing--Management.--Europe

Dewey Class. No.: 658.80094

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