Marketing management / (Record no. 7504)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01513pam a22004331i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 017772601 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Uk |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160726171630.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160217s2016 njua b 001|0|eng|d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB638495 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 017772601 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292093239 (print) : |
| Terms of availability | £56.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781292106083 (PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781292142357 (ePub) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Modifying agency | Uk |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | ukblcatcopy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80094 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Relator term | author. |
| 9 (RLIN) | 12838 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 264 #1 - | |
| -- | Upper Saddle River : |
| -- | Pearson, |
| -- | [2016] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv, 942 pages : |
| Other physical details | illustrations (colour) ; |
| Dimensions | 28 cm |
| 336 ## - | |
| -- | text |
| -- | rdacontent |
| 336 ## - | |
| -- | still image |
| -- | rdacontent |
| 337 ## - | |
| -- | unmediated |
| -- | rdamedia |
| 338 ## - | |
| -- | volume |
| -- | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Previous edition: 2012. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 500 ## - GENERAL NOTE | |
| General note | Formerly CIP. |
| Institution to which field applies | Uk |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | Europe. |
| 9 (RLIN) | 12839 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | Europe |
| General subdivision | Management. |
| 9 (RLIN) | 12840 |
| 690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Management and Business Studies |
| Source of heading or term | blcoll |
| 9 (RLIN) | 12841 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| Relator term | author. |
| 9 (RLIN) | 12842 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brady, Mairead, |
| Relator term | author. |
| 9 (RLIN) | 12843 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Goodman, Malcolm, |
| Relator term | author. |
| 9 (RLIN) | 12844 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hansen, Torben, |
| Dates associated with a name | 1966- |
| Relator term | author. |
| 9 (RLIN) | 12845 |
| 916 ## - | |
| -- | 700/1=NEW |
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