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Marketing management

Kotler, Philip.

Marketing management Philip Kotler and Kevin Lane Keller. - 15th ed. - Noida : Pearson, 2016. - xxvi,121 p.

ISBN: 9789332557185

Subjects--Topical Terms:
Marketing insights.
Marketing research.
Global markets.
Markets--Digital communication.

Dewey Class. No.: 658.8 K848M15

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