Marketing management (Record no. 7505)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00708 a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160802150430.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160802b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IISER Bhopal |
| Transcribing agency | iiserb |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 K848M15 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 13267 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc | Philip Kotler and Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2016. |
| Place of publication, distribution, etc | Noida : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi,121 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing insights. |
| 9 (RLIN) | 13286 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 13288 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Global markets. |
| 9 (RLIN) | 13289 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Digital communication. |
| 9 (RLIN) | 13287 |
| Topical term or geographic name as entry element | Markets |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 9 (RLIN) | 13268 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Collection code | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Central Library, IISER Bhopal | Central Library, IISER Bhopal | General Section | 29/07/2016 | 4 | 719.20 | 1 | 658.8 K848M15 | 7681 | 21/10/2024 | 03/10/2024 | 899.00 | 29/07/2016 | Books | ||||||
| Dewey Decimal Classification | Central Library, IISER Bhopal | Central Library, IISER Bhopal | General Section | 29/07/2016 | 4 | 719.20 | 4 | 658.8 K848M15 | 7682 | 30/11/2024 | 08/11/2024 | 899.00 | 29/07/2016 | Books | ||||||
| Dewey Decimal Classification | Not For Loan | Central Library, IISER Bhopal | Central Library, IISER Bhopal | Reference Section | 29/07/2016 | 4 | 719.20 | 658.8 K848M15 | 7679 | 29/07/2016 | 899.00 | 29/07/2016 | Books | Reference | Reserve | |||||
| Dewey Decimal Classification | Central Library, IISER Bhopal | Central Library, IISER Bhopal | General Section | 29/07/2016 | 4 | 719.20 | 1 | 658.8 K848M15 | 7680 | 09/11/2024 | 23/10/2024 | 899.00 | 29/07/2016 | Books | ||||||
| Dewey Decimal Classification | Not For Loan | Central Library, IISER Bhopal | Central Library, IISER Bhopal | Reference Section | 29/07/2016 | 4 | 719.20 | 658.8 K848M15 | 7678 | 29/07/2016 | 899.00 | 29/07/2016 | Books | Reference | Reserve |